The NPD Groups Riggs says the winners in the better-pizza category will be those brands that best create a unique position in the marketplace. The concept is definitely a hit Including endorsement payments, which will trigger in the near future on an undisclosed sales target, James' stake in the business is worth $35 million to $40 million, according to sources. According to market consultant The NPD Group, traffic within the fast-casual industrywhich accounts for 5 percent of outside-the-home eatingincreased 8 percent between March 2012 and March 2013. The information is used for determining when and how often users will see a certain banner. The purpose of the cookie is to determine if the user's browser supports cookies. Used by Microsoft as a unique identifier. Within the other segments of fast casual, there have been winners and there have been losers, and its those that best address the needs [that succeed], she says. He feels great pride in having very low turnover and attributes this to treating his employees fairly, celebrating their accomplishments, and rewarding them with ample vacation time to decompress. Raise enough capital so you can stay the course without needing to pull out money. Christine said. That doesn't include his partnership with restaurateur Larry Levy, who runs franchises in Miami and Chicago for him. Smashburger founders Tom Ryan and Rick Schaden launched Live Basil, a two-unit operation based in Denver; Dallas-based Pie Five originally started as an express spin-off of Pizza Inn. You also have the option to opt-out of these cookies. But I think its a reference that maybe helps consumers understand the concept.. kids. In partnership with Alshaya, Blaze opened its first location outside of North America in the Middle Eastern nation of Kuwait in March 2018. This cookie is set by the provider bidr.io. We love what theyre doing over there, especially the new Kitchen United MIX that combines several restaurants under one roof. "We're paying it forward," he said. Column: 15 minutes of fame flies by. has the same spirit and voice that has gotten guests to The cars were all Rick Wetzel is WebElise has a reported annual income of $200 - 249,999 and a current net worth value of greater than $499,999. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking. 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Rick Wetzel, Elise Wetzel, Christine Dane and Chris Dane pose behind the bar at Lucky Bird Fried Chicken in Eagle Rock. This cookie is used for determining whether the user has accepted the cookie consent box. The result is a lighter, crispier exterior crust, Chris said. [22] In September 2018, Alshaya opened its first Blaze Pizza restaurant in Bahrain. PublicPrivate Court, Arrest or Criminal Records More Court Records Reviews Contact & Personal Details Relatives & Associates Court & Arrest Records View All This section can be locked, requiring permission to view. For James and Carter, the true upside of their investment might not be close to being realized. The chain's first location was opened in Irvine, California, in August 2012,[8] which was followed two months later by the opening of their second, and flagship, location in October 2012 in Pasadena. For fast-casual restaurants, people are coming in and they want to get that same high-quality pizza dough that theyre looking for, but they dont want to wait a half hour for it to be made and topped and turned in the oven and then rested and then cut, Pote says. It contain the user ID information. The place where we go to see the Midwestern vibe in action is Handels Homemade Ice Cream for sure. It contain the user ID information. Never miss a Northwestern Magazine story: Get the latest stories from the magazine in your inbox six times per year. We love to walk over to the Raymond location and grab a cup with friends. two restaurants and now they are a little over six years WebElise Neal has a net worth of around $3 million. The cookie is used to collect information about the usage behavior for targeted advertising. that pizza as a concept is very translatable. We only know one speed and that is go very fast. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. This information is them used to customize the relevant ads to be displayed to the users. Once they closed on the building in Eagle Rock, Wetzel said that his wife Elise began looking into all of the different fried chicken businesses and concepts before discovering a small stall at the Grand Central Market in downtown Los Angeles: Lucky Bird. But the two have the easy camaraderie of a longtime couple, frequently interrupting each other to add tidbits to stories. get inspired by the people ahead of them. You have a job at Nestle and you leave that to run a pretzel store. That doesn't include his partnership with restaurateur Larry Levy, who runs franchises in Miami and Chicago for him. This cookie is set by GDPR Cookie Consent plugin. Both couples are shooting to elevate the Lucky Bird brand and take their California-inspired fried chicken concept to the next level. [7], Blaze Pizza was founded in Pasadena, California, by Rick and Elise Wetzel in 2011. Make sure youre using the most recent version of your browser, or try using one of these supported browsers. This cookie is set by doubleclick.net. This cookie is used for Yahoo conversion tracking. Rick and his wife, Elise, founded Blaze in 2011. has happened here has surpassed anyones expectations. The cofounder and former president of Moes Southwest Grill launched Atlanta-based Uncle Maddios Pizza Joint in 2009 after two years developing the menu and an airtight, 10-year business model. Christine immediately sent the message to her husband, Chris. This cookie is set by the provider Eqads. Elise and Rick were sitting comfortably at one of the Sign up for the California Politics newsletter to get exclusive analysis from our reporters. That was sort of the spark that went off.. This cookie is a session cookie version of the 'rud' cookie. With a lot 88 "LeBron and I have always been about finding companies that we truly believe in and putting real money into them," Carter said. [4][5][6] Pizza are then "Fast Fire'd" in a high-temperature open-flame oven with an average cook time of 3 minutes. It fits into their lifestyle.. Rick is providing his distribution, marketing and agency connections. But the fact that the new brands have crunched a long process into a short time frame, he says, will leave a lasting impression on the way Americans eat pizza; much like the Wetzels in 2011, many people want pizza for lunch. The cookie is used to store the user consent for the cookies in the category "Analytics". Rick studied marketing at the University of Tulsa and earned his MBA from the University of Southern California. A company marriage: Both men are long married and have families. We would say membership has its privileges, like the line in the womens room wasnt very long. (The Kellogg Class of 2020 is a record-high 46% women. Even though Subway was lining up ingredients on a topping station long before Steve Ells dreamed up his fast-casual Mexican concept, the model has become synonymous with Chipotle, a brand that has catapulted into the industrys upper echelon in just 20 years. The Wetzels are veterans This website uses cookies to improve your experience while you navigate through the website. It was so clear to us that fast casual, in terms of a service system, is being adopted at an accelerating rate by many, many Americans, says Live Basils Ryan, who has watched as his better-burger concept, Smashburger, has grown to more than 200 units and nearly $200 million in sales since it launched in 2007. No one has taken what KFC has done and elevated it. had targeted Kuwait as their first location outside of North It was a mid-2011 weekday, and the Wetzels Pretzels founders were enjoying their 17th year in the pretzel business, a year in which their concept would enjoy roughly $65 million in sales at 192 locations, according to Technomic estimates. This cookie is used by Issuu analytic system. Elise Wetzel, the co-founder of Blaze Pizza and wife of Wetzel's Pretzels co-founder Rick Wetzel, wanted to learn more about Lucky Bird. It is used to deliver targeted advertising across the networks. In the two years prior, traffic increased 6 percent each year. Despite the fact that no brand has even cracked the 30-unit mark, the better-pizza category already accounts for hundreds, if not thousands, of units in development across the country. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". WebTo contact Elise, send an email message at [email protected], [email protected], [email protected], [email protected] He is also the father of Susannah Wetzel (the actress who plays Julie ). Wetzels originally had a third partner, a chef who created a recipe for a simple and tasty pretzel. back and have a little party,. By Sean Hargadon. as intact as they can to Kuwait, then they make the slight But one [segment] that is forecast to grow at a double-digit rate over the 10-year period is fast casual.. Companies new and old are taking cues from Chipotles use of high-quality ingredients and customization, but more importantly, theyre realizing the potential that fast casual offers in reinventing an American staple. And everyone wants to be the Chipotle of pizza. Wetzel: I sold my stake in 2007 to a private equity firm, Levine Leichtman, which paid eight figures for the business. me. In 1994, Rick co-founded Wetzels Pretzels with Bill Phelps and is now working with his wife and co-founder, Elise, on conquering the pizza industry with Blaze Pizza. Irv Zuckerman, founder and co-CEO of PizzaRev, says the streamlined process by which fast-casual pizzas are made improves the overall customer experience. Having risen through the ranks at the Nestl USA office in Glendale, where they met, the Wetzels primarily consider themselves to be marketers who love creating and building brands. The gig: Rick Wetzel and Bill Phelps are the chieftains of pretzel empire Wetzels Pretzels. Instead, the fried chicken sector was either fast food or high-end. This cookie is associated with Quantserve to track anonymously how a user interact with the website. This cookie is associated with Quantcast and is used for collecting anonymized data to analyze log data from different websites to create reports that enables the website owners and advertisers provide ads for the appropriate audience segments. WebView FREE Public Profile & Reputation for Rick Wetzel in Pleasant View, TN - See Court Records | Photos | Address, Email & Phone Number | Personal Review | $200 - $249,999 Income & Net Worth Search by Name, Phone, Address, or Email WebWetzels has a lot of white space. This cookie is set by the provider Sonobi. "In the Eagle Rock location, we can offer vegetarian dishes and gluten-free items.". (Spectrum News/Joseph Pimentel). Origin story: In 1994, the two were working in marketing at Nestle USA. This cookie is used to collect information on user preference and interactioin with the website campaign content. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". They immediately started sketching out plans for a build-your-own pizza shop. But its not just Millennials who are flocking to these better-pizza brands. This cookie is set by pubmatic.com. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. But opting out of some of these cookies may affect your browsing experience. successful Los Angeles pizzeria. "The potential on what we could make if we just put the time and effort into it exceeded what McDonald's guaranteed me.". "I don't feel the need to go as fast [as Wetzel's Pretzels or Blaze Pizza]. They travel for pleasure and have two school-age children. On this Wikipedia the language links are at the top of the page across from the article title. had very positive expectations for it. WebAll Rick and Elise Wetzel wanted was to have some pizza for lunch. order anything you want on the pizza, or really in a way It is this kind of passion that drives the Blaze Pizza But while its common for new operators to pay lip service to their pie-in-the-sky goals, fast-casual pizza can actually put its money where its mouth is; the fledgling category is built on the backs of industry veterans with resumes as long and varied as the toppings bars inside their restaurants. If youre prepared when something good comes along, then youll be able to take advantage of the opportunity to make something happen. at night at a reasonable hour and will oftentimes say definitely done this myself. WebElise Neal has a net worth of around $3 million. Less than a year later, they had opened Blaze Pizza, created by Wetzel's Pretzels founders Rick and Elise Wetzel, has 150 units in the pipeline. A video filmed in April of James behind a Blaze Pizza counter dressed up undercover as "Ron" garnered millions of YouTube hits and much news coverage. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. This cookie is used to sync with partner systems to identify the users. These cookies ensure basic functionalities and security features of the website, anonymously. Our they were, you would have assumed they were just two The two are now 50-50 partners, Wetzel said. After the initial investment in 2012, James wasn't allowed to endorse Blaze Pizza, because he had a deal with McDonald's, but news that he was involved was huge, Rick Wetzel said. His belief in empowering others and letting them take charge of their path has enabled him to build successful businesses in his 25 years as an entrepreneur. This cookie is set by the Infolinks. Ben Pote, an R&D chef at San Franciscobased menu development consultant The Culinary Edge, says pizza is a very labor-intensive process, which has always prevented pizza brands from speeding up preparation methods. It started with two California locations and has expanded to become one of the fastest-growing franchises in the U.S., with more than 340 restaurants in 41 states and five countries. Another California-based brand, Project Pie, was founded by James Markham, who previously conceived MOD Pizza and Pieology. Rick believes that you arent luckyyou make your own luck. Share this Northwestern story with your friends via Great work Elise! Last year Blaze Pizza opened their first branch outside of the USA in Kuwait. 800 Degrees out of Los Angeles is owned by Umami Burger parent Umami Restaurant Group, while cross-town peer The Pizza Studio is headed by former Baja Fresh and Burger King executive Ron Biskin and fellow L.A. brand PizzaRev is financially backed by sports-bar giant Buffalo Wild Wings. WebIncluding endorsement payments, which will trigger in the near future on an undisclosed sales target, James' stake in the business is worth $35 million to $40 million, according to sources. "I wanted to create a homage to fried chicken, something that we can call our own," Chris said. Personal: Phelps and his wife, Megan, live in San Marino. LOS ANGELES Chris and Christine Dane had just shut down their restaurant Lucky Bird at the Grand Central Market for the second time due to the coronavirus pandemic when Christine received an unlikely message on LinkedIn. So James made the leap, left McDonald's and became a Blaze Pizza spokesman. With 200 stores created in four years, Blaze Pizza recently became the fastest-growing chain in North American food history, according to industry tracking firm Technomic. I know, I have WebWetzel first learned to think about consumer behavior when she studied economics as an undergrad and earned her MBA from the Kellogg School of Management, where she was part of the 28% Club, a tongue-in-cheek reference to the percentage of women students at Kellogg when she attended. It was sort of this aha moment when we looked at it: Why cant we do this to pizza, do what Chipotle did to the burrito or Mexican food? Rick Wetzel says. These were two high-powered food and beverage professionals with decades of experience and success just sitting at home. Blaze Pizza is a Pasadena, California-based fast-casual dining restaurant chain that serves pizza. And a way to give back. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). I love even more that you have followed your passion and seem to love what you do. tweaks to perfect their operations in Kuwait. WebAs chief brand officer, Elise works with the marketing team to make sure that they deliver a brand experience in every country that has the same spirit and voice that has gotten guests to line up for the for the concept since the very beginning. Upon opening the first Lucky Bird in 2018, Chris said he sought tips from chefs in his network to develop a recipe. with millennials who love Instagramming their experience, [13] As of February 2022, the company has 332 restaurants in North America, 16 of which are located in Canada and the rest in the United States, as well as 10 locations in the Middle East. While most believe this new crop of concepts will force those companies to improve their quality and experience, many say the better-pizza angle is different enough that it will create a new dine-out occasion. Last year, the couple retired from Blaze Pizza and found themselves bored in their Pasadena home. Jul 15, 2019. LG&L Interview. This cookie is installed by Google Analytics. "Hi, this is Elise Wetzel," the message read. Wetzel first learned to think about consumer behavior when she studied economics as an undergrad and earned her MBA from the Kellogg School of Management, where she was part of the 28% Club, a tongue-in-cheek reference to the percentage of women students at Kellogg when she attended. mode, they were recently named by Forbes magazine as I would go right next to Dominos if I could. Rick acknowledges that these actions help attract great talent, and an exciting, results-oriented work environment is crucial to retaining those talented individuals. James, along with most of those invested in Blaze Pizza, took some money off the table, but it is not known how much he pocketed from the deal. The company is always committed to bringing the brands It was one of the top retailers in all of Downtown Disney per square foot, Phelps said. Sometimes the two are difficult to differentiate. A year later, Blaze Pizza was born. WebElise has a reported annual income of $200 - 249,999 and a current net worth value of greater than $499,999. Much like how improved equipment brought about a pizza boom in the 1980s, innovative ovens developed in the last few years have given fast-casual brands the ability to scale their operations while maintaining consistency. In the past couple of years, the sector has grown tremendously. "We're helping some younger people.". [23] In September 2019, Alshaya opened its first Blaze Pizza restaurant in the United Arab Emirates inside an Abu Dhabi shopping mall.[24]. WebIn 2012, Rick Wetzel set out to do the improbable: convince Americans, who purchase an estimated 3 billion pizzas each year, to buy even more. Were still waiting for Culvers to come to Pasadena! Having made approximately $30 million off a stake in Beats by Dre when the headphones company sold to Apple for $3 billion, the two were looking for the next big thing. Both attribute a big part of their winning venture to having a trustworthy business partner to bounce ideas off of and balance out each others weak spots. WebBut Blaze has quickly become a leader, with more than 320 national locations, a projected $400 million in sales this year, and plans for an IPO. from the very first day, the cups are all plant-based so We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. 10,000, including franchise store employees. You know, its a different format to walk down the line and when they were first starting out. "We are shooting the bar higher," Chris Dane said. but people who are young at heart, young in age or young He also said they eventually do talk about pizza in They have a daughter, Madison, and a son, Jack, who is a sophomore at Northwestern. The Rose Bowl was created as a marketing stunt to get people from Michigan and Wisconsin and Ohio to come out here in January and see how nice the weather is. Analytical cookies are used to understand how visitors interact with the website. because we love Blaze Pizza just as much as they do. After Nestle announced that their jobs would be transferred to Cleveland, Phelps and Wetzel opted for buyouts and decided to focus on their own business. Only after opening a company-owned flagship store at Disneyland in 2001 did the pair realize they had made it. "We want to secure the brand and position ourselves as the leader in this space," Wetzel said. "I'm learning everyday," Christine said. The first Taco/Social opens this fall in Eagle Rock. unlike regular plastic, they decompose quickly once they This powerful, Running a restaurant is hard work and requires long hours. Now Blaze is gunning for the pizza delivery giants, introducing larger, shareable sizes. The cars were all We think the paradigm shift to lunch for pizza is a major element in the success that we are having and will continue to have, Zuckerman says. Elise and Rick have been launching brands as a team for 25 years, starting with Wetzels Pretzels in 1994. Elise said, We have a pizza WebSerial entrepreneurs and spouses Elise and Rick Wetzel co-founded their Pasadena, California-based company in 2011 with a simple, if hardly unique, idea: Let's create the Chipotle of pizza. Rock location, we can offer vegetarian dishes and gluten-free items. `` interact with website... ] in September 2018, Alshaya opened its first location outside of the spark that off. 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