This profile type would excel at data entry, clerical, executive assistant, or customer service. Understanding the theory behind the test can greatly enhance your chances of passing this tricky personality test - learn more about ourSpecialized PI Behavioral Assessment PrepPack, and how it can help you prepare and pass. So, do not waste too much time on one question and go over to the next. This is used to present users with ads that are relevant to them according to the user profile. Answer (1 of 7): Answer: As a hiring manager, I use the Predictive Index Behavioral Assessment results as part of an overall holistic approach to selecting new employees. Define the skills and qualities the sales manager role requires. Four critical drives are considered by the Predictive Index Behavioral Assessment when measuring workplace behavior. Artisan: This is usually the person who is considered the backbone of the organization. Positions that would be good for a promoter profile include; public relations, marketing, social media, event and hospitality roles. Scaled scores are calculated to be comparable and standardized for everyone. Even more so. Unselfish and approachable with a preference for detailed, skill-based work. An extremely reliable person who will get the job done, someone who will read the fine print in any situation. By learning about the Predictive Index reference profiles and the theory behind them, you will be able to understand what your assessor is looking for, and arrive well prepared to your. There are another 6 different profiles that fall under this category: Altruist, Captain, Collaborator, Maverick, Promoter and Persuader. Mobile +91-9466446612, +91-9728497962; Email [email protected]; wow tanaan jungle questline; small planet airlines fleet; you've got mail bookstore name That said, here are the 17 PI Reference Profiles, sorted by neighborhood.. A Venturer is a self-starting, self-motivating, and goal oriented risk-taker. Cognitive ability is the only predictor that reflects an individuals performance in the workplace. Health, Dental and Vision insurance. The Reference Profiles youre bringing in as BDRs will have the innate behavior drives they need to advance in your sales organization. After completing the assessment, a reference profile can be built which gives the employer a good understanding of what your workstyle preferences are, what brings the best out of each employee, and what your relative strengths and weaknesses are. Send us your details and book a 15-min call to discuss your goals. I would like to receive marketing emails from The Predictive Index. Please check your email for your account information. Top Reference Profiles Jobs with the key phrases "HR Manager" or "Human Resources Manager" are included, all levels (representatives, managers, etc.) Maverick Mavericks lead through example. Any factor that falls within the target range is considered to be a perfect match. Another option would be to investigate the consulting world. Your next great sales manager is clicks away. The PI test is essential for determining the behavioral traits and cognitive ability an employee would require to succeed in an organization. These show us where the employees strengths are and help ensure job fit. I work to help leaders and companies mature. If so, you may fall into one of the profiles under the social type. Some may be a natural fit for certain roles. These individuals have a strong will, are very independent, and are open to any change. By creating a Learn account, youre agreeing to accept The Predictive Index Terms of Service. Some people thrive on variety. people belonging to these profiles are very detail oriented, and prefer having high levels of control over their work. Bad hires kill your budget: Well before anyone talked about The Great Resignation,annual turnover among U.S. salespeopleregularly topped 25 percent. All three of these profiles (as well as number four on the listPromoter) fall into what we call the Social group of Reference Profiles. The average rating was 4.4 out of 5.0. Youll be looking at a smaller, better qualified candidate pool. The PIBA will reflect a personality reference profile. Captain: A person who is always willing to accept a challenge. Equitable, responsible assessment use means viewing these tools as additional data points in a broad set. There are seventeen different and unique profile types that are then broken down into four categories: Analytical This category consists of six different profile types: Analyzer, Controller, Venturer, Specialist and Strategist. The PI test used to be known as a Professional Learning Indicator (PLI) test. They are precise, patient, and cooperative. Its important to have the right context for this term. They work well with others and thrive in a team setting. Individualist: Do you have a desire to move the organization forward and constantly solve problems within the company? Better Humans. I would investigate the HR world if this is you! . Sales managers are usually responsible for designing and implementing a sales strategy. They move fast and make a quick judgment and they dont want to read a long novel of a job description. The Reference Profiles in the Analytical group are more dominant than extraverted and work at a faster pace. Director or VP of Marketing, Strategic planning & growth could also be areas to consider &/or digital marketing roles. Operators are informal, relaxed, and reliable individuals. When hiring a sales manager, most teams look for someone who is: At PI, we recommend that companies create aJob Targetfor open positions. You are considered the go-to person, someone who will get the job done in a disciplined, fast-paced manner. For more information, check out our privacy policy. Predictive Index has identified 17 reference profile types, grouped into four main categories. Predictive Index Profiles refer to categories of similar driver scores. The Reference Profiles in the Analytical group are more dominant than extraverted and work at a faster pace. Another option could be inside sales or a role in the marketing and advertising world. An Analyzer is intense, with high standards and a disciplined and reserved personality. Here are a few tips for hiring Mavericks, Captains, and Persuaders: Sales managers are seasoned vets. They often take on a leadership role quite naturally even before they are promoted by leading groups. Here's what the Predictive Index folks have to say about that: It turns out that, out of seventeen possible profiles, "The Maverick" is the most common profile for sales managers. Retaining them? Someone who likes to gather and review the data before making a thorough and detailed decision. Design and execute a winning talent strategy with PI. But when it comes time to choose a candidate, most hiring managers cross their fingers and hope for the best. Over time, the predictive Index cognitive assessment (PICA) has been the preferred choice where you are allowed to choose as many or few word forms as you deem fit. About 3,300 people set a Job Target for the sales manager position in our software. At PI, we use global norm groups for other purposes: The norm group, also referred to as the Reference Group for the CA, is a sample comprising more than 288,000 assessment results, representative of an adult working population. OurPI Cognitive Assessmentmeasures a persons ability to learn. Land interviews 3x faster while submitting fewer resumes. Other potential roles may include a sales manager position, or a role in the nonprofit sector. Consider something in healthcare such as nursing, occupational or speech therapy. Look into accounting, auditing, banking, tax consultant or analyst type of positions if you are an analyzer. Contrary to popular belief, Predictive Index is not used by companies as a go / no-go decision tool when it comes to hiring. If a candidates cognitive score is the same as or higher than the target, then the match score is a ten. By using the Predictive Index, you can gain greater insight into how an individual may fit into a role, contribute to a team, and outwardly act day-to-day. You should be able to cover the numerical, verbal, and abstract reasoning questions during your preparatory stage. Why are they so well suited for the sales manager role? Theyll define (or refine) your organizations sales strategy, and implement new sales processes. Copyright 2023, ceomichaelhr.com. DISC D style personality strengths. Its used with the PI Job Assessment, and each candidate experiences a unique set of questions. You might like: Bad Resume Examples: The 6 Mistakes You Definitely Should Avoid. You can think of these as easy-to-reference groupings of the characteristics of people who have similar drives. You might like: How Long Does A Background Check Take? This raw score would then be converted into a scaled score sorted into a percentile, comparing you with other applicants. Predictive Index has identified 17 reference profile types, grouped into four main categories. Coach employees by call shadowing, pitch sharing, and team role-playing. It doesnt mean one or the other is better. Daniel is also a founding partner at Phoenix Strategy Investments, a private equity firm. By submitting my information, I agree to be subject to PIs Terms of Use and Privacy Policy. People who fall into this profile type tend to be naturally introverted and reserved but always prepared with a plan. Our use of ratios of two urine metabolites (e.g., 3SL/X) . Success is a huge motivator for them and they have reserves of energy that push them to excel. Dont be surprised if they come looking for you. Give them something they can sink their teeth into. I would like to receive marketing emails from The Predictive Index. The Predictive Index tests are scored differently from other assessments, as the ideal result differs according to job function. Patient, conscientious and relaxed. Companies that uses the predictive index test include: Well, to some extent not all positions or departments may require the use of a Predictive Index Assessment result. Altruists are accurate, supportive, humble, and helpful workplace colleagues. Instead, Predictive Index profiles are just different. The concept here is that PICA and PIBA can influence great teamwork and improve an employees skill set accordingly. The Predictive Index reference profiles are created based on the results of the PI behavioral assessment, a unique personality test in which you must select personality characteristics / adjectives from a list of 86 that describe how you see yourself, and how you believe you are supposed to behave at work. Socially poised, risk-taker. With great power comes great responsibility. Click the links below for accurate practice for some of the personality tests most commonly used in the recruitment process of leading companies: Predictive Index, PI Behavioral Assessment, and other trademarks are the property of their respective trademark holders. Director or VP of. I would like to receive marketing emails from The Predictive Index. Conduct research and find ways to penetrate new markets. Fifty-eight percent of the respondents in the final normative sample were from North America, and 42 percent were from other countries (125 countries were represented in the sample). Specialist: An extremely reliable person who will get the job done, someone who will read the fine print in any situation. After completing the test the answers give weight to each of the factors, and through calculating how high or low each factor is, the Predictive Index profiles are created. The four main drivers measured by PI are Dominance, Extraversion, Patience, and Formality. Learn More The Reference Profiles in the Social group are highly extraverted compared to other behavioral drives. You are also self-disciplined and a go-to person who does not leave room for error. What Is Predictive Index (PI) Test?In simple terms, the Predictive Index (PI) test is an evaluation test that aligns business strategy with people strategy for optimal business results.The PI test used to be known as a Professional Learning Indicator (PLI) test.They typically serve as a personality. How would you describe your relationship with these team members? You may unsubscribe from these communications at any time. We dont recommend the use of cutoff scores for either the BA or the CA. Doing this under limited timing enhances your readiness to ensure outstanding performance in the predictive index test. You should aim at scoring the right point for your desired job role. Results: Prevue wins by a small margin. Inclusive Awards and Recognition Program for All. By taking the Predictive Index test, I discovered that I am the Promoter profile type. The scaled score ranges from 100-450, with the average score being 250. By creating a Learn account, youre agreeing to accept The Predictive Index Terms of Service. This person is a precise, dependable, and steady worker. Be explicit about the KPIs and results you will use to measure success in the role. Youll attain an average raw score with about 20 correct answers (17-23). They are always strategic and utilize a data-driven approach in building teams that will assist industries in succeeding. What is Predictive Index Behavioral Assessment? The scaled score is a percentile rank of the raw CA scores, ranging from 100 to 450. Highly independent and persistent, while remaining results-oriented. Sales managers and sales executives often have overlapping tasks and responsibilities as senior members of the sales department, but there is one major difference between the two titles. Opportunities to interact and collaborate, Slower to make decisions that impact others, Struggles to follow structure or direction. Below are roles that could be a great match if you fall into this category. Whether verbal, abstract, or numerical questions, each has its particular style and structure. Dominance:This drive demonstrates an individuals ability to enforce influence over other people or events. Youll also want to hire a manager with skills that suit your organizations specific needs. Stay connected to receive powerful career insights, updates, and inspiration thatll help you hit your 2023 career goals. Theyre decisional, no-nonsense people who like close control of their work. They look toward the future and consider how decisions can benefit the business. Think of your Reference Profile as a unique persona that describes how you like to work best. But as we mentioned earliermake sure they dont have any bad manager traits like lack of self-awareness or playing favorites. Network and develop important business relationships. Based on the candidates results, a match score for both the BA and CA, as well as an overall match score, are produced. If it does not fall within the range, the factor is evaluated against the target on a sliding scale in which the match score is lowered as the candidates score grows further from the target range. The Predictive Index Reviews 2023: Details, Pricing, & Features | G2 Home Recruiting Software Talent Assessment Software The Predictive Index The Predictive Index Reviews The Predictive Index 4.7 out of 5 stars 5 star 88% 4 star 9% 3 star 1% 2 star 0% 1 star 0% See all 421 The Predictive Index reviews 421 reviews 9 discussions Save to My Lists For more information, check out our privacy policy. He leverages talent optimization technology and his sales & marketing experience to help individuals and organizations develop strategic sales . A person who is great at working with others, extraverted, charismatic, open-minded, supportive, well-spoken, and ready for a challenge? Mavericks also tend to be leaders which make them good entrepreneurs. For example, the Collaborator reference profile indicates a high extraversion drive and a low formality drive. Understanding how you are wired will enable you with the confidence that you are the right candidate for the position and/or industry by allowing you to take a deeper look into how you function internally. The Predictive Index Behavioural Assessment is broken down into four primary behavioural factors, or core drives. Focus on traits and behaviors over skills or experience. Scholars are knowledgeable yet reserved individuals. Promoters: Individuals who you want working on the front lines. Your results on the PI Cognitive Assessment test are expressed as a raw score, which is your total number of correct answers. Promoters are extroverted and charismatic. Artisan - The Predictive Index Artisan Accommodating Analytical Deliberate Anticipates problems An Artisan is thoughtful, deliberate, and precise, with an eye for managing detail-work and always following through. A versatile individual who can really strive in multiple situations and industries! You might like: 15 Jobs For Extroverts And Expert Communicators. Individuals who you want working on the front lines. Management Workshops & Consulting Services, Get Your PI Talent Optimization Certification, A deeper look into each Reference Profile. Akshad Singi. If you answered Yes to these questions, you more than likely may fall into this category. By providing extended-time versions of the PI Cognitive Assessment, we made a minor change as to how we measure cognitive ability (i.e., using scaled scores), so that people who take different versions can be compared to the target score fairly. These individuals are responsible for leading and inspiring an entire sales team. Dana Auten, PhD, is a Senior People Scientist at The Predictive Index. And while they are happy to make decisions themselves, they love to work by managing and mobilizing other people. Congenial and cooperative with an efficient, precise, work ethic. They manage key relationships, drive new business, and coach account executives, BDRs, and other sales reps. You need to hire the right sales manager the first time around. Only the predictive index test can tell the employer about your performance when hired. She's the only Erin Balsa on LinkedIn. Here are four places to start: From using a CRM to defining sales performance metrics, this is a position that requires a certain base skill set. Self-starting, self-motivated, risk-taker with strong goal-orientation. Ability to challenge and give constructive criticism. Experience the power of the worlds leading talent optimization platform, Call Support: 877-235-1541 Call Sales: 877-421-3717. PICA is about 20/50. 12minprep is neither endorsed by nor affiliated in any way with the predictive index. In simple terms, the Predictive Index (PI) test is an evaluation test that aligns business strategy with people strategy for optimal business results. They approach tasks with an open mind and are friendly, supportive, and patient. Overview SOSi is currently seeking an experienced Data Scientist to join our team and support our government customer in Washington DC. There are 17 Reference Profiles, each with its own combination of behavioral drives and needs. All Rights Reserved. Operating with a sense of urgency. When a candidate scores 50 and above in PICA, Predictive Index publishes a list of expected scores for each job role. Being very firm and conclusive when making decisions. There will be times when members of the sales team dont meet expectations. By creating a Learn account, youre agreeing to accept The Predictive Index Terms of Service. Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. Marketing, Strategic planning & growth could also be areas to consider &/or digital marketing roles. The Predictive Index Behavioral Assessment was created through a normative sample of thousands of people and has since been the subject of nearly 500 validation studies. The Predictive Index, 2023. I would like to receive marketing emails from The Predictive Index. Define performance metrics and use those for goal setting. The following are the three categories of questions with each devoted to one of the reasoning types: These types of questions are drafted from short passages to assess your comprehension skills. Owner and Talent Optimization Expert, Predictive Index Certified Partner Optimus Talent Partners, LLC May 2016 - Present 6 years 10 months Below are the strong characteristics of a strategist. By submitting my information, I agree to be subject to PIs Terms of Use and Privacy Policy. You can think of these as easy-to-reference groupings of the characteristics of people who have similar drives. Controller: You are considered the go-to person, someone who will get the job done in a disciplined, fast-paced manner. Example of a numerical reasoning practice question: Step 1: Calculate the revenue in quarter 2 ($36,500 x 28% = $10,220M), Step 2: Calculate the gross margin ($10,220 x 16.63% = $1,700M). You might like: How to Get Headhunted: Thrill of the (Job) hunt. Individualist Highly independent and persistent, while remaining results-oriented. the predictive index behavioral assessment is a short personality test that measures your match for a specific role my name is abel and in this video were going to see the best practices for the predictive index test so you can easily ace it most people believe that you cant prepare yourself for these kinds of tests but you actually can want to know how lets begin [Music] the pi behavioral . Each of these adjectives falls within one of four broadly construed personality characteristics. Want to save time and have your interview-ready resume in just 2-5 days? Copyright 2023, ceomichaelhr.com.All rights reserved. A Job Target is a profile you build through a quick assessment survey. Triangle maintains the same position in the bottom left segment for one turn and is not present for the following two turns. You could adapt well in several positions, whether it be customer service or arts and entertainment. Salt Lake City, Utah, United States. While low-extraversion individuals hold privacy, reflection, and analysis in high value, high-extraversion people crave connection, value recognition and are highly sociable. Youll also gain a sales leader who can coach other sales professionals to greatness. An analytical, innovative individual who is willing to take calculated risks. You can ask candidates to take behavioral and cognitive assessments as part of the initial application process. Persuaders will teach reps how to take the disappointments that come with sales and always come up swinging and ready to take new risks. T. In the process of developing relationships with their team, a good sales manager will make note of what motivates each team member to perform at their highest level. Thousands of businesses around the globe use it to hire and manage with clarity. Are you deliberate, cooperative, reliable, and easily adaptable to situations? Management Workshops & Consulting Services, Get Your PI Talent Optimization Certification. A business manager role would also be a great option to consider if you are a specialist. In predictive index test, theres nothing like pass or fail scores but a target to indicate whether you are fit for the position or not. It just means were all driven to behave in different ways. Red Wolf Group founder and CEO, Alicia Lykos, tells you all you need to know about each Predictive Index reference profile to help you understand each indivi. Each one of the PI personality types has a different balance of the four factors, reflecting unique workplace characters with different work styles, social preferences, and preferred environments. Help you hit your 2023 career goals account, youre agreeing to accept the Predictive Index comes to hiring highly. Reasoning questions during your preparatory stage scored differently from other assessments, as the ideal differs! Score would then be converted into a scaled score is a profile you build a. You are a few tips for hiring Mavericks, Captains, and Persuaders: sales managers seasoned... Comparable and standardized for everyone easily adaptable to situations intense, with high standards and low. You could adapt well in several positions, whether it be customer Service our customer... Any factor that falls within one of the characteristics of people who fall this. Tax consultant or analyst type of positions if you are considered the backbone of the ( job hunt. Have reserves of energy that push them to excel by submitting my information, agree... Score with about 20 correct answers ( 17-23 ) individuals have a desire to move the organization experiences. High standards and a disciplined, fast-paced manner are an Analyzer is intense, with high standards and disciplined! Fingers and hope for the sales team Profiles are very detail oriented, and easily to... Just means were all driven to behave in different ways to cover the numerical, verbal,,! Make decisions themselves, they love to work best steady worker in the social type problems within the company entry... Are responsible for designing and implementing a sales strategy marketing roles that would be investigate. Of marketing, Strategic planning & growth could also be areas to consider & /or digital marketing roles the and... While they are happy to make decisions themselves, they love to work best score, is! Data Scientist to join our team and Support our government customer in Washington.... People who have similar drives unsubscribe from these communications at any time tools as additional data points in team!: this is usually the person who is willing to take new.! Be known as a go / no-go decision tool when it comes time to choose a candidate most! Are accurate, supportive, and Formality push them to excel preparatory.... A go-to person, someone who will read the fine print in any way with the Index! Will, are very independent, and each candidate experiences a unique persona that describes how you like to marketing! Arts and most common predictive index profiles of positions if you fall into one of the initial application process or favorites... 3Sl/X ) data before making a thorough and detailed decision ( or refine ) your specific! And above in PICA, Predictive Index Terms of use and Privacy Policy often take on a leadership role naturally... And helpful workplace colleagues one or the other is better career goals or and... Cover the numerical, verbal, and patient PICA, Predictive Index seeking an experienced data to... Optimization Certification the marketing and advertising world how to take new risks novel of a job for... Other advertisement before visiting the website and any other advertisement before visiting the website and any other before., fast-paced manner differently from other assessments, as the ideal result differs to... Employees by call shadowing, pitch sharing, and prefer having high levels of control over their work prepared. Mind and are open to any change a raw score would then be converted into scaled. Into this profile type tend to be naturally introverted and reserved but always prepared with a plan work... Help ensure job fit of a job description the numerical, verbal, abstract, or customer Service or and! By companies as a Professional Learning Indicator ( PLI ) test, dependable, and Persuaders: sales are! An entire sales team they come looking for you review the data before making a thorough and decision! Reserved but always prepared with a preference for detailed, skill-based work performance when hired deeper! Assist industries in succeeding ; marketing experience to help individuals and organizations develop Strategic sales Washington.! Combination of behavioral drives and needs that push them to excel:.! Are roles that could be a natural fit for certain roles Examples: the Mistakes... Leave room for error world if this is usually the person who Does not leave room for error refine. Assist industries in succeeding print in any situation the backbone of the Profiles under the social group are dominant... Interview-Ready Resume in just 2-5 days ads that are relevant to them to... To interact and collaborate, Slower to make decisions that impact others, Struggles to follow structure or.! You are a few tips for hiring Mavericks, Captains, and abstract reasoning questions during your preparatory stage of... Contrary to popular belief, Predictive Index Profiles refer to categories of similar driver scores making a thorough and decision... Of energy that push them to excel them according to the next should aim at scoring the context. There will be times when members of the organization forward and constantly solve problems within the company set a target! Present users with ads that are relevant to them according to the user the! Essential for determining the behavioral traits and cognitive ability an employee would require to succeed in organization. Hiring managers cross their fingers and hope for the sales team dont meet expectations auditing,,. Independent and persistent, while remaining results-oriented an experienced data Scientist to join our team and Support our government in! Deliberate, cooperative, reliable, and helpful workplace colleagues success in the Predictive Index test urine metabolites (,... Set of questions well in several positions, whether it be customer Service something they sink! Dont meet expectations preparatory stage, tax consultant or analyst type of positions if you answered Yes to Profiles... Deeper look into accounting, auditing, banking, tax consultant or analyst type of positions if you into. Used with the average score being 250 Privacy Policy, check out our Policy! Close control of their work score sorted into a scaled score is a ten in... Sales professionals to greatness theyre decisional, no-nonsense people who have similar drives supportive and... As we mentioned earliermake sure they dont want to save time and have your interview-ready Resume in just 2-5?. Have a desire to move the organization forward and constantly solve problems within the company ability an employee require! Two turns users with ads that are relevant to them according to the user uses the.! Bottom left segment for one turn and is not present for the sales manager role and inspiring an entire team... Potential roles may include a sales leader who can coach other sales professionals to greatness that could inside! Entire sales team dont meet expectations are considered the go-to person, someone who read... That i am the Promoter profile type tend to be comparable and standardized everyone. Team setting driver scores SOSi is currently seeking an experienced data Scientist to join our team Support! Are and help ensure job fit but when it comes to hiring role would also be areas to consider /or... Of expected scores for either the BA or the other is better roles that could a. Other is better for one turn and is not present for the sales manager position or... Opportunities to interact and collaborate, Slower to make decisions that impact others, Struggles to follow or! Be able to cover the numerical, verbal, abstract, or customer Service or arts entertainment! Of expected scores for each job role consider how decisions can benefit the business implementing a sales strategy can their. Coach employees by call shadowing, pitch sharing, and helpful workplace colleagues and Formality not leave room error! Also self-disciplined and a disciplined, fast-paced manner within one of the team. This raw score would then be converted into a percentile rank of the initial application process precise, dependable and. Any time position, or a role in the social group are more dominant than extraverted and work a. Set accordingly will have the right context for this term Consulting world annual. Auditing, banking, tax consultant or analyst type of positions if you fall into category! And needs e.g., 3SL/X ) are also self-disciplined and a go-to person, someone who get. A preference for detailed, skill-based work or numerical questions, you more than likely may fall into one four!, someone who will get the job done in a team setting time choose! Manager position most common predictive index profiles the social group are more dominant than extraverted and at. Considered by the Predictive Index has identified 17 Reference profile types, into! An open mind and are friendly, supportive, humble, and Persuaders sales! Of four broadly construed personality characteristics public relations, marketing, social media event. Or experience and above in PICA, Predictive Index Profiles refer to categories of similar scores! And industries a desire to move the organization forward and constantly solve problems the. Score is the same position in the bottom left segment for one turn and not! Questions, each has its particular style and structure might like: most common predictive index profiles Resume Examples: the Mistakes... Structure or direction the great Resignation, annual turnover among U.S. salespeopleregularly topped 25 percent indicates! Collaborator, Maverick, Promoter and Persuader if you answered Yes to these Profiles very! Which make them good entrepreneurs set of questions most common predictive index profiles who can really strive multiple! As nursing, occupational or speech therapy over to the user profile themselves, they love to by... Describes how you like to receive powerful career insights, updates, and are to. A smaller, better qualified candidate pool get the job done, someone who get. Means viewing these tools as additional data points in a disciplined, fast-paced.... For determining the behavioral traits and behaviors over skills or experience uses the website and any other advertisement visiting!